The whole product, and how you'd use it
Reviewee turns a finished project into a review you can show a prospect. Below is every screen you'll touch, in the order you'll touch them — from adding a client, to the link they open, to the widget that ends up on your homepage.
Everyone you've worked with, in one list
The client list is the address book the rest of Reviewee draws from. Add someone once and you never retype their details again.
A client record holds three things: their name, their email, and their designation — the job title that sits under a testimonial and does most of the convincing. "Ops Lead, Northwind Logistics" reads very differently from an unattributed quote.
Because clients are stored separately from the work, a retainer client you review after every quarter is one record with a trail of links behind them, not four half-remembered entries. Details change over time — edit the record and future review requests use the new ones.
- Skip it for one-offs
- A client you'll never bill again doesn't need a record. Type their name and email straight onto the review link instead.
- Edit or remove anytime
- Update a designation after a promotion, or delete a record. Reviews they already left stay where they are.
One link, one client, one review
This is the part that makes a Reviewee review worth more than a screenshot of a nice email. Every review has to arrive through a link you personally issued.
Creating a link takes one short form. Pick a client from your list and their name and email are filled in for you, or type them by hand. Add a product name, a project name, or both, so the review is attached to a specific piece of work rather than floating free — useful when the same client hires you for three different things.
Give the link an expiry date if you want the ask to lapse, and Reviewee stops accepting it after that date. Leave it blank and it stays open.
The link carries a long, random, unguessable token, so it can't be found by anyone poking at URLs. The moment a review is submitted, the link flips from Pending to Completed and stops accepting anything else. One link, one review, forever — no duplicates, no edits after the fact, no anonymous submissions.
- Status you can scan
- Pending, Completed, or Expired on every row, so you can see at a glance who still owes you a review.
- Tagged to real work
- Product and project names travel with the review and can be shown in your widget.
Send it the way that suits the client
The best time to ask is the day you hand the work over, while the relief is fresh. Reviewee gives you two ways to do it in under a minute.
Copy the link and put it wherever the conversation already lives — the handover email, a Slack DM, the footer of the final invoice, the bottom of a project recap doc. It's a plain URL, so it works everywhere.
Or let Reviewee send it. If the link has a client email on it, one button emails the request for you, with the link inside. No mail merge, no template to maintain, no wondering whether you remembered to attach the URL.
Whichever route you take, your client doesn't sign up for anything. They click, they land on the form, they're done. No password, no account, no app to install — the friction that kills most review requests simply isn't there.
- Copy to clipboard
- One click from the review links table, ready to paste anywhere.
- Send by email
- Available on any link that has a client email attached to it.
A form your client will actually finish
Everything on the reviewer's side is built around one number: the share of people who start the form and reach the end of it.
The page opens with your business name and the project it's about, so there's no moment of "what is this?". Then an overall rating — five stars, each labelled in plain language from Needs improvement to Excellent, so nobody has to guess what four stars is supposed to mean.
Below that, three quick ratings that turn a vague good job into something specific: User experience, Features, and Support. They're dropdowns, not another row of stars, and they take about five seconds.
The written comment is where most review requests die — people freeze at a blank box. So there's a Generate with AI button next to it. Your client types a few rough words about how it went, and Reviewee drafts a short, natural review in a tone that matches the rating they actually gave. It lands in the text box as an editable draft, in their hands, for them to change or throw away. Nothing is submitted on their behalf.
- No account, ever
- The reviewer never signs up, never sets a password, and never sees a paywall.
- No CAPTCHA either
- Bots are caught with a hidden decoy field and a minimum fill time. Real clients solve no puzzles.
Nothing goes public until you say so
Reviews arrive in an inbox, not on your homepage. You decide what the world sees, one toggle at a time.
Every submitted review lands unapproved. It's visible to you immediately — rating, comment, the three detailed scores, who left it and which project it was for — and visible to nobody else. Open one to read it in full.
Two switches do the work. Approved makes a review eligible to appear in your widgets and on your public page. Featured marks the handful you'd put in front of a prospect if you only got to show three, and every widget can be set to show featured reviews only.
The order matters: approval is a gate, not a cleanup step. A review you never approve simply never appears anywhere, and you don't have to explain yourself to anyone to leave it that way.
- Approved
- Lets a review flow into widgets and your published page. Off by default on every new review.
- Featured
- Your hand-picked best. Pair it with a widget set to featured-only for a curated wall.
Build the widget your site deserves
Approved reviews are only worth what you do with them. The widget builder is where they become something a visitor sees.
Start by picking a layout. There are nine, and they're not nine flavours of the same box — a Marquee scrolling under your hero solves a different problem than a Wall of Love on a dedicated page or a compact Rating badge in your site footer.
Then make it yours: light, dark, or automatic theme; your accent colour; your font; corner radius from square to fully rounded. The preview updates as you go, and you can flip it between desktop and mobile widths to check both before anything is live.
Finally, decide what it's allowed to show. Cap the number of reviews, set a minimum star rating, or restrict it to featured reviews only. Show or hide the star rating, the date, and the reviewer's avatar. Build as many widgets as you like — a compact badge for the header, a full wall for the testimonials page — and mark one as your default.
- Nine layouts
- Grid, Wall of Love, Carousel, Spotlight, Marquee, List, Rating badge, Avatar row, and Single quote.
- Your branding, not ours
- The "Powered by Reviewee" badge can be switched off on the Pro plan.
Paste one snippet — or write no code at all
Two ways to ship the same reviews: drop them into a site you already have, or let Reviewee host the page for you.
For the embed, copy an empty div and a single script tag and paste them where the reviews should appear. It's plain HTML, so it works in WordPress, Webflow, Squarespace, a static site, or a hand-rolled template. There's a ready-made Next.js version too, using next/script, if that's your stack.
The widget loads asynchronously and pulls its content from Reviewee, so approving a new review updates every page it's embedded on. You never touch the snippet again.
If you'd rather not touch code at all, publish instead. Any widget can become a standalone page at its own address, with your own headline and subheadline above the reviews. The page ships with proper page titles, descriptions, and social preview tags, and it's added to Reviewee's sitemap so search engines can find it. Link it from your proposals, your email signature, or your bio.
- One script tag
- Copy-paste HTML, or the Next.js equivalent. No build step, no package to install.
- Hosted page
- A shareable link with its own headline, SEO metadata, and social preview — published in one toggle.
The four numbers worth watching
The overview answers the only questions that matter week to week: am I asking, and are people answering?
Four counters across the top — clients in your list, review links generated, reviews received, and your average rating out of five. The gap between links generated and reviews received is your response rate, and it's usually the number that tells you whether your ask is landing.
Underneath, your five most recent reviews, so a new one never sits unnoticed. From there it's one click into the full list to approve it.
- Average rating
- Across every review you've received, updated as they arrive.
- Recent activity
- The last five reviews, with a direct path to approving them.
Set up as a person or as a business
A solo consultant and a twelve-person studio need the same reviews and slightly different wording. Reviewee asks once, at setup.
Choose Individual and the review form is worded around you by name — right for freelancers and independent consultants. Choose Organization and it's worded around the company. You also pick a slug, the short handle your published review pages live under.
Billing is handled through Paddle, so card details never touch Reviewee. The subscription page shows your current plan, your status, and your next renewal date, and you manage payment methods or cancel from the billing portal. The Free plan has no expiry to watch and no card on file.
- Individual or organization
- Changes how the review form addresses your client. Switch it later from settings.
- Cancel from the portal
- Paddle handles checkout and billing. Pro is backed by a 30-day money-back guarantee.
All of it, end to end
One review, from handover to homepage
Every feature above does its job inside a single, very ordinary week. Here's what that actually looks like.
- Monday, 4:10pmYou
The project ships
You send the handover email. Before you close the tab, you open Reviewee, pick Maya from your client list, tag the link with the project name, and hit create. Twenty seconds.
- Monday, 4:11pmYou
The ask goes out with the good news
You paste the link at the bottom of the handover email — right where she's already reading, in the one moment of the year she's most pleased with you. (Or you skip the paste entirely and let Reviewee email the request for you.)
- Monday, 9:40pmYour client
She actually fills it in
No sign-up screen, no password, no app. Five stars, three quick dropdowns, and when she stalls at the comment box she types "fast, smooth handover, good support" and lets the AI draft turn it into two proper sentences she edits and sends. Ninety seconds, on her phone, on the sofa.
- Tuesday, 9:00amYou
It's waiting in your inbox — and nowhere else
The review is in your dashboard and visible to precisely nobody. You read it, flip Approved on, and flip Featured on too, because it's a good one.
- Tuesday, 9:01amYour website
Your homepage updates itself
The carousel under your hero already had the embed snippet in it. Approving the review is the deploy. You don't open your editor, you don't push anything, you don't ask a developer.
- Three weeks laterA prospect
Someone asks for references
You send one link to your published reviews page — your headline, your accent colour, only the reviews you approved — instead of forwarding screenshots of emails and hoping they look real.
What's free, and what isn't
Almost everything on this page works on the free plan. Two things don't.
On every plan, including Free
- Client list with names, emails, and designations
- Unique, single-use, expirable review links
- Email the review request straight from the dashboard
- The full review form — overall plus three detailed ratings
- AI-assisted review drafting for your clients
- Approve and feature controls on every review
- All nine widget layouts, fully themeable
- Embed snippet for any site, plus a Next.js version
- A published, search-indexed reviews page
- Dashboard totals and average rating
What Pro adds, at $9/month
- Unlimited review links — Free covers your first 10
- Hide the "Powered by Reviewee" badge on widgets and pages
Free stays free — there is no trial to expire and no card on file. Pro is backed by a 30-day money-back guarantee.
See full pricing